With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. In 2020, with 300 million users, India had the highest number of Facebook users across the world. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. It is important to note that there is localized preference such. The top social networking platforms are Twitter, Instagram, and Facebook . Due to varying update cycles, statistics can display more up-to-date Theres also one surprise social network coming out of Vietnam. This micro-blogging platform has over 560 million monthly active users. Get full access to all features within our Business Solutions. In Taiwan, social media is hugely popular among internet users. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. So why not give it a try for your brand? This is according to Hootsuite's report. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Please do not hesitate to contact me. Well, once again, the data holds some surprises. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. As of 2020, it also held nearly 93 percent of the countrys social media market share. In-depth analysis, benchmarks and shorter spotlights on digital trends. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. This text provides general information. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. In, StatCounter. "Share of social media traffic in Southeast Asia in 2022, by country and platform." This statistic is not included in your account. To learn more, visit www.moengage.com. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Advertisers are Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. Cambodia The most popular social media platforms. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT All age groups use YouTube, although it is getting more popular among the younger generations. Turning customers into advocates isnt always easy. You've come to the right place! In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. How can you save money on eCommerce fulfilment? Enter branded content. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. [Online]. Social media consumption in the region has grown dramatically, with. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. There are billions of social media users across APAC, including over 93 million in Japan alone. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Client-only email newsletters with analysis and takeaways from the daily news. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? LINE is Japan's most popular social media platform. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) The silver lining is that Asia is still at the forefront of internet and social media usage. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. Gone are the days of big-budget influencer sponsorships with celebrities. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. But fear not! And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. New White Paper: Game Apps in Japan download for FREE >>. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. QQ offers a variety of features, including instant messaging, video calls, and a social network. Use tab to navigate through the menu items. Have you hopped on the social audio trend yet? Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. MPA joins industry leaders to discuss decarbonisation strategies. Euro Freelancers. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. (February 28, 2022). So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. As a Premium user you get access to the detailed source references and background information about this statistic. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. 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